Privacy policy

This Privacy Policy (“Policy”) explains how Ireka Homes LLP (“Ireka Homes”, “Company”, “we”, “us”, “our”) collects, uses, shares and protects your personal information when you visit or make a purchase from www.irekahomes.com (“Website”).

By accessing or using the Website, creating an account, or purchasing our products, you agree to the collection and use of your information in accordance with this Policy and our Terms & Conditions.

If you do not agree with this Policy, please do not use the Website or provide any personal information.

This document is an electronic record in terms of the Information Technology Act, 2000 and the applicable rules thereunder, and does not require any physical or digital signature.

1. COMPANY DETAILS

Legal Name: Ireka Homes LLP

Website: www.irekahomes.com

Registered Office: First Floor, 56, Harthala Industrial Area, Kanth Road,

Moradabad – 244001, Uttar Pradesh, India

Customer Support Email: support@irekahomes.com

2. SCOPE OF THIS POLICY

This Policy applies to:

- All users who access or use the Website;

- Customers who create an account, place orders or interact with us via forms, email or social media; and

- Any information collected through our newsletters, marketing campaigns, and customer support channels.

It does not apply to third-party websites, apps or services that may be linked from our Website.

3. INFORMATION WE COLLECT

We collect personal information (data that can identify you) and non-personal information (data that does not directly identify you).

3.1 Information You Provide Directly

When you use the Website or interact with us, we may collect:

- Identity information: name, title, gender (if provided)

- Contact information: email address, phone number, billing and shipping address

- Account information: login details (email, password), order history, wishlist

- Order & transaction details: products purchased, payment method (masked card/bank details as processed by payment gateway), order value, date/time

- Communication data: messages and queries sent via contact forms, email, WhatsApp or social media

- Marketing preferences: your choices about receiving newsletters, offers and updates

3.2 Information We Collect Automatically

When you browse the Website, we may automatically collect certain information such as:

- IP address

- Browser type and version

- Device information (type, operating system, identifiers)

- Pages visited, time spent on pages, referring URLs

- Date and time of access, clickstream data and browsing patterns

This is typically collected using cookies, pixels, tags and similar technologies (see Section 5 below).

3.3 Information from Third Parties

We may receive limited information about you from:

- Payment gateway providers (confirmation of payment, status, failure)

- Courier / logistics partners (delivery status, updated contact/address details for delivery)

- Marketing and analytics service providers (aggregated insights, campaign performance, etc.)

We use such information in accordance with this Policy.

4. HOW WE USE YOUR INFORMATION

We use your personal and non-personal information for the following purposes:

4.1 To Process Orders & Provide Services

- To process and fulfil your orders, including payment processing, shipping and delivery

- To send you order confirmations, invoices, dispatch and delivery updates

- To manage returns, replacements or support queries as per our policies

4.2 To Manage Your Account

- To create and maintain your user account on the Website

- To allow you to view order history, saved addresses and wishlist

- To enable faster checkout and personalised experiences

4.3 To Communicate with You

- To respond to your queries, feedback and support requests

- To send important updates about changes to our terms, policies or services

- To contact you regarding any issues with your order or account

4.4 For Marketing & Promotions

- To send you newsletters, offers, new product launches, sale announcements and other promotional content

- To personalise our communications and recommendations based on your interests and purchase history

You can opt out of marketing communications at any time (see Section 9).

4.5 For Analytics & Website Improvement

- To understand how users interact with our Website and improve its performance, layout and content

- To analyse trends, measure campaign effectiveness and enhance user experience

4.6 For Security & Legal Compliance

- To detect and prevent fraud, unauthorised access or other illegal activities

- To comply with legal obligations, regulatory requirements or lawful requests from authorities

- To enforce our Terms & Conditions and protect our rights, property and users

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies (such as pixels, tags, scripts) to:

- Remember your preferences and login session

- Keep items in your cart while you browse

- Analyse how you use the Website

- Improve performance and personalise content

You can control cookies through your browser settings. However, disabling certain cookies may affect the functioning of some parts of the Website (for example, the ability to log in or keep items in your cart).

6. HOW WE SHARE YOUR INFORMATION

We do not sell or rent your personal information to third parties.

We may share your information with the following parties, only as necessary for the purposes described in this Policy:

6.1 Service Providers

- Payment gateways and banks: to process your payments securely

- Logistics and courier partners: to ship and deliver your orders and handle returns

- IT and hosting providers: to host the Website and manage technical infrastructure

- Marketing and analytics tools: to manage newsletters, campaigns and performance analytics

These service providers are contractually bound to use your information only to perform their specific services for us and to keep it confidential.

6.2 Legal & Compliance

We may disclose your information if required to do so by law or in good faith belief that such action is necessary to:

- Comply with legal obligations or court orders

- Respond to lawful requests from government or regulatory authorities

- Protect our rights, property or safety, or those of our customers or others

- Prevent or investigate possible wrongdoing in connection with the Website

6.3 Business Transfers

In the event of a merger, acquisition, restructuring, sale of assets or similar transaction, your information may be transferred as part of that transaction. We will ensure that the receiving entity honours this Policy or provides a comparable level of protection.

7. DATA STORAGE, RETENTION & SECURITY

7.1 Data Storage & Retention

We store your personal information for as long as necessary to:

- Fulfil the purposes for which it was collected (orders, support, marketing, etc.)

- Comply with applicable laws related to record-keeping and taxation

- Resolve disputes and enforce our agreements

Where your data is no longer required, we may delete it or anonymise it so that it can no longer identify you.

7.2 Security Measures

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These may include:

- Secure servers and encryption protocols during transmission (for example, when processing payments)

- Access controls and restricted access to personal data

- Regular monitoring and good security practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. CHILDREN’S PRIVACY

Our Website is not intentionally directed at children below 18 years of age. If you are under 18, you should use the Website and make purchases only with the involvement and consent of a parent or legal guardian.

If we become aware that personal information has been collected from a child without appropriate consent, we may delete such information or take other appropriate steps.

9. YOUR CHOICES & RIGHTS

Depending on applicable law, you may have certain rights regarding your personal information, such as:

- Access: to request details of the personal information we hold about you

- Correction: to update or correct inaccurate or incomplete information

- Deletion: to request deletion of certain information, subject to legal obligations

- Restriction / Objection: to object to certain types of processing or request restricted use

- Opt-out of marketing:

  - You can click the “unsubscribe” link in any marketing email; or

  - You can contact us at support@irekahomes.com to update your preferences.

We may need to verify your identity before responding to certain requests.

10. INTERNATIONAL USERS

Our Website may be accessible from countries other than India. However, we currently ship products only within India.

Your information may be stored and processed on servers located in India or in other countries where our service providers are based. By using the Website and providing your information, you consent to such transfer, storage and processing in accordance with this Policy.

11. THIRD-PARTY SITES & SOCIAL MEDIA

The Website may contain links to third-party websites, apps or services (such as payment gateways, social media platforms, or partner sites). We are not responsible for the privacy practices, content or security of such third-party services.

If you access third-party websites or services via links on our Website, you do so at your own risk, and you should review their privacy policies separately.

12. CHANGES TO THIS PRIVACY POLICY

We may update or modify this Privacy Policy from time to time to reflect:

- Changes in our business operations or services

- Changes in legal or regulatory requirements

- Improvements in our data protection practices

Any updates will be posted on this page with a revised “Last updated” date. We encourage you to review this Policy periodically. Your continued use of the Website after any changes are posted will be deemed to constitute your acceptance of those changes.

13. CONTACT US

If you have any questions, concerns or requests regarding this Privacy Policy or our data practices, you can contact us at:

Ireka Homes LLP

First Floor, 56, Harthala Industrial Area, Kanth Road,

Moradabad – 244001, Uttar Pradesh, India

Email: support@irekahomes.com